{"id":11164,"date":"2020-06-22T16:35:31","date_gmt":"2020-06-22T14:35:31","guid":{"rendered":"https:\/\/spoiled-transfers.com\/?p=11164"},"modified":"2020-10-17T10:49:03","modified_gmt":"2020-10-17T08:49:03","slug":"experiencing-72-hours-0f-athens-with-wanderlust-greece","status":"publish","type":"post","link":"https:\/\/spoiled-transfers.com\/?p=11164","title":{"rendered":"Experiencing 72 hours of Athens with \u2018Wanderlust Greece\u2019"},"content":{"rendered":"

Wanderlust Greece<\/strong><\/em>, the digital travel campaign of\u00a0Marketing Greece<\/a>, has entered its\u00a0second season<\/strong>\u00a0and with the support of the\u00a0Athens International Airport (AIA)<\/a>\u00a0reveals the diverse experiences visitors in the\u00a0Greek capital<\/a>\u00a0can enjoy within\u00a072 hours<\/strong>.<\/p>\n

 <\/p>\n

\nhttps:\/\/spoiled-transfers.com\/wp-content\/uploads\/2020\/06\/Wanderlust-Greece-_-72-Hours-in-Athens.mp4<\/a><\/video><\/div>\n

 <\/p>\n

Focusing exclusively on Athens<\/strong>, the campaign includes a video which showcases the capital\u2019s unique features.<\/p>\n

\u201cWith Athens tourism on the rise and aiming to establish its position as a city break destination, the main challenge for us was to create a modern Wanderlust Greece campaign, which would target city break travelers, interact with the public and add value to local enterprises,\u201d Marketing Greece CEO\u00a0Ioanna Dretta\u00a0<\/strong>said in an announcement.\u00a0<\/strong>\u201cWe managed to include all the experiences that make Athens unique in 72 hours,\u201d she added.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

Day 1<\/strong>\u00a0of the video\u00a0begins with a walk around the streets of sunny Athens, and presents its classic monuments, picturesque neighborhoods and colorful vivid center with its traditional pastry shops and open-air markets.<\/p>\n

\"\"<\/p>\n

Day 2<\/strong>\u00a0presents the unexplored treasures of Athens\u2019 greater area:\u00a0Mount Parnitha<\/a>\u00a0and the\u00a0Athenian Riviera<\/strong>\u00a0\u2013\u00a0\u201cthe capital\u2019s greatest advantage as a city break destination\u201d<\/em>.<\/p>\n

\n

\"City<\/a><\/p>\n

City of Athens Technopolis<\/p>\n<\/div>\n

Day 3<\/strong>\u00a0focuses on the sunny days of\u00a0 the city, its classic and contemporary monuments. And when the night falls the capital again reveals its charm, inviting all to experience the intense nightlife.<\/p>\n

Wanderlust Greece\u2019s Athens campaign took\u00a0six weeks<\/a>\u00a0to come together (December \u2013 January), which was presented through social media and included 12 episodes and 45 locations,\u00a0161 social media posts<\/strong>\u00a0that resulted in\u00a02.3 million views<\/strong>.<\/p>\n

Additionally, Marketing Greece used a number of promotional interactive social media tools such as the\u00a0\u201cpress & hold\u201d<\/em>\u00a0button, teaser posts on Facebook and Instagram, 360\u03bf<\/sup>\u00a0\u00a0virtual tours, live broadcasts, media galleries and drone footage.<\/p>\n","protected":false},"excerpt":{"rendered":"

Wanderlust Greece, the digital travel campaign of\u00a0Marketing Greece, has entered its\u00a0second season\u00a0and with the support of the\u00a0Athens International Airport (AIA)\u00a0reveals the diverse experiences visitors in the\u00a0Greek capital\u00a0can enjoy within\u00a072 hours.     Focusing exclusively on Athens, the campaign includes a […]<\/p>\n","protected":false},"author":1,"featured_media":12549,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[1],"tags":[86,56,19,21],"class_list":["post-11164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-athens-transfer","tag-athens-guidede","tag-athens-transfer","tag-food","tag-tips"],"_links":{"self":[{"href":"https:\/\/spoiled-transfers.com\/index.php?rest_route=\/wp\/v2\/posts\/11164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spoiled-transfers.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spoiled-transfers.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spoiled-transfers.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spoiled-transfers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11164"}],"version-history":[{"count":11,"href":"https:\/\/spoiled-transfers.com\/index.php?rest_route=\/wp\/v2\/posts\/11164\/revisions"}],"predecessor-version":[{"id":12678,"href":"https:\/\/spoiled-transfers.com\/index.php?rest_route=\/wp\/v2\/posts\/11164\/revisions\/12678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spoiled-transfers.com\/index.php?rest_route=\/wp\/v2\/media\/12549"}],"wp:attachment":[{"href":"https:\/\/spoiled-transfers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spoiled-transfers.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spoiled-transfers.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}